Client: Erewhon

Product: New Celebrity Smoothie

Challenge: To create an Instagram post with caption and billboard ad around a chosen celebrity with a limited edition smoothie.

Insight: Activating the brand with a campaign to promote Erewhon’s new smoothie x celebrity collaboration.

Strategy: The Instagram post and billboard ad will achieve the objective by building excitement over the new smoothie through connecting with the target audience’s interests.

Proposition: Drink Pink with Molly Mae’s new smoothie.